1 September 2019

Celebration of Negroni’s 100th

A Celebration of Negroni’s 100th with Jazz live music

Personalize your Negroni! Choose you mix of Gin, Bitter and Vermouth.

First appointment

Cocktail Negroni’s Story

Count Camillo Negroni, Florentine, eclectic, eccentric world wild traveler, lover of horses and adventure.

Experienced drinker from a long time spent in the United States, where he led the herds in Wyoming finally returned in his town, Florence.

1919 in Florence, the story goes like this:

Herbalist’s shop, Casoni cafè between via Tornabuoni and via Spada.

Count Negroni enters the shop where he was feeling like at home, searching for a new taste of aperitif.

Wishing to change and tone the usual mixture  (inspired by his knowledge acquired through years of travelling and tasting drinks) he asks to add a reinforcer, indicating the bottle of Gin to the “bar tender” Fosco Scarselli.

So that’s it!

The result is a cocktail that changes the fashion of the period by adding to the usual way of drinking vermouth, the red color of Bitter Campari and a splash of “brio” of soda.