A Celebration of Negroni’s 100th with Jazz live music

Personalize your Negroni! Choose you mix of Gin, Bitter and Vermouth.

First appointment

Cocktail Negroni’s Story

Count Camillo Negroni, Florentine, eclectic, eccentric world wild traveler, lover of horses and adventure.

Experienced drinker from a long time spent in the United States, where he led the herds in Wyoming finally returned in his town, Florence.

1919 in Florence, the story goes like this:

Herbalist’s shop, Casoni cafè between via Tornabuoni and via Spada.

Count Negroni enters the shop where he was feeling like at home, searching for a new taste of aperitif.

Wishing to change and tone the usual mixture  (inspired by his knowledge acquired through years of travelling and tasting drinks) he asks to add a reinforcer, indicating the bottle of Gin to the “bar tender” Fosco Scarselli.

So that’s it!

The result is a cocktail that changes the fashion of the period by adding to the usual way of drinking vermouth, the red color of Bitter Campari and a splash of “brio” of soda.

The Regata Storica is the main event in the annual “Voga alla Veneta” rowing calendar. This unique sport has been practised in the Venetian lagoon for thousands of years and today it is particularly well-known for the spectacular historical water pageant that precedes the race. Scores of typically 16th century-style boats with gondoliers in period costume carry the Doge, the Doge’s wife and all the highest ranking Venetian officials up the Grand Canal in a brightly coloured parade. An unforgettable sight and a true reconstruction of the glorious past of one of most the powerful and influential Maritime Republics in the Mediterranean.

Today there are four races divided in terms of age and type of craft. The best known and most exciting of these is the “Campioni su Gondolini” race, where a series of small, sporting gondolas fly down the Grand Canal to the finishing line at the famous “machina”, the spectacular floating stage located in front of the Ca’ Foscari palace.